WPP Ups AI Focus In 2024 Growth Strategy; To Invest $318 Mn Annually

We firmly believe that AI will enhance, not replace, human creativity. We are already empowering our people with AI-based tools to augment their skills, produce work more efficiently and improve media performance, says WPP CEO Mark Read

Key Account Movements Redefine Indian Ad Industry

The Indian advertising industry has had quite a transformative journey with large brands changing hands in the media, creative, digital and integrated space

WPP CEO Mark Read Features In UK’s New Year Honours List

The New Year Honours List for 2024 recognises the achievements of “extraordinary people across” the UK

WPP Commerce 2022 India To Held After 3 Years

The event is to be held at St. Regis, Mumbai on November 16

WPP Reports 47.6 % Increase In Revenue In India

The IPL's presence in Q2 reportedly contributed to the company's significant revenue growth in India, according to the company's financial presentation

WPP Acquires Bower House Digital

Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients

WPP Becomes Global Marketing Network Partner Of Coca Cola

WPP will help in the implementation of a new marketing strategy designed to promote long-term development for Coca Cola's portfolio of brands across more than 200 countries and territories

Biz Plan To Significantly Increase Martech Investment Over Next 36 Months: Report

Over 50% of respondents said that ‘creating compelling content for digital experiences’ is a key opportunity area over the next three years

GroupM Partners With Hogarth To Launch Addressable Content Practice

The ACP’s core function will be to create and produce omnichannel creative content informed by media, enabled by data, and delivered through technology across channels, platforms and devices

WPP And Snap Launch Augmented Reality Partnership

The AR Lab will deliver state-of-the-art marketing and commerce solutions for brands