We firmly believe that AI will enhance, not replace, human creativity. We are already empowering our people with AI-based tools to augment their skills, produce work more efficiently and improve media performance, says WPP CEO Mark Read
WPP will help in the implementation of a new marketing strategy designed to promote long-term development for Coca Cola's portfolio of brands across more than 200 countries and territories
Over 50% of respondents said that ‘creating compelling content for digital experiences’ is a key opportunity area over the next three years
The ACP’s core function will be to create and produce omnichannel creative content informed by media, enabled by data, and delivered through technology across channels, platforms and devices
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